Sam Booth CMPC,BSC, MSc

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Sam is a sport and performance psychology specialist, internationally recognized for his expertise in psychological performance optimization for individuals in high-pressure sports and corporate environments. Sam has built a career that offers an integrated, solution focused approach that is grounded in psychological theory, evidence-based practices, and real-world experience to focus on creating tailored, transformative strategies that lead to sustained personal and professional growth. 

Over the last 15 years, Sam has received education and training from some of the world's leading research institutes and applied practitioners from the fields of clinical and sports psychology. Sam has completed his bachelor's and master's degrees in sports psychology and is completing doctoral research at the University of Birmingham, UK. Sam’s research contributes to a deeper understanding of team dynamics, leadership, motivation, and performance outcomes, which he applies in athletic and organizational settings.

Whether working with individuals in sports, individuals focusing on academic or personal goals, or with leaders in business environments, Sam is an internationally recognised expert who can offer a unique lens that draws from sports psychology. He empathizes with the demands of competitive and performance-driven responsibilities and interventions aim to enhance human performance, foster resilience, and cultivate mental toughness. Sam helps his clients find passion, develop confidence, increase motivation and enhance their resiliency, adaptability and flexibility to unlock their full potential.