Dr. Sam Booth is an internationally recognized sport and performance psychology specialist with over 15 years of experience helping individuals and teams thrive under pressure - from elite athletes and coaches to corporate leaders, creatives, and students. His work integrates relational psychology, performance science, and real-world experience to deliver tailored, transformative strategies that drive meaningful, sustainable growth.
 

Grounded in evidence-based practice and guided by lived understanding, Sam brings a uniquely human approach to high-performance psychology. Whether supporting an Olympic hopeful, advising a leadership team, or helping someone rediscover purpose, he combines psychological theory, cutting-edge research, and applied insight to support clients in achieving clarity, confidence, and resilience.
 

Sam has trained with leading experts in both sport and clinical psychology and holds degrees from top UK institutions. He completed his PhD in Sport Psychology at the University of Birmingham, where his doctoral research - now published in the International Journal of Sport and Exercise Psychology - offers fresh insights into team dynamics, leadership, motivation, and performance outcomes. These findings directly inform his applied work across sport and business domains.
 

As the creator of the Motivational Performance Evaluation (MPE), Sam offers clients deep insight into their personal drivers, performance challenges, and future goals. His approach is practical, person-centred, and results-oriented, empowering clients to enhance mental toughness, master demanding responsibilities, and unlock their full potential in sport, business, and life. Sam’s mission is to help clients move beyond limiting patterns and toward lasting, meaningful progress, whether that means standing on a podium, leading a team, or navigating life’s next big transition.