Performance coaching is a professional relationship in which a trained coach works with an individual or a team to enhance performance and achieve specific goals. It is commonly utilized in various domains, including business, sports, academics, and personal development. The primary focus of performance coaching is to facilitate positive change, promote skill development, and optimize the individual or team's potential. Some common reasons people seek this service: motivation issues, enhance performance (sports, academic, career etc.), assistance with exercise and/or other health related goals, guidance with injury recovery, help with focus, changing thought patterns, developing relaxation techniques, and coping with stress or burn-out.